After analyzing the spirits market, I found there lacked a vodka brand that focused on beauty, utilized current trends, and provoked an emotional, intangible response. Enter: AURA.
AURA is a crystal infused vodka brand that combines drinking with a meditative experience. Whether you had a stressful day or just need a moment to yourself, AURA can help adjust your perspective. AURA harnesses the unique healing properties and natural beauty of crystals to encourage a peaceful state of mind.
Design Considerations: minimal, natural, lucid, mystic
Design Feelings: relaxed, calm, tranquil, present